CFRU-FM Community Outreach Coordinator

Organization Name: 
Guelph, Ontario

CFRU 93.3 FM at the University of Guelph is hiring for the position of Community Outreach Coordinator.
CFRU is a volunteer driven student and community radio station, committed to broadcasting high quality, innovative and entertaining music and spoken word programming which serves as a distinct alternative to other available radio services.

Nature and scope
Working in a collaborative environment and reporting to the Station Manager, the Community Outreach Coordinator supports, enables, and contributes to the station’s strong ties with the local Guelph community. The Community Outreach Coordinator is responsible for developing a deep understanding of the community, raising awareness of, and advocating for the mandated vision of the Station, with particular emphasis on engaging diverse populations.

Duties of leadership include:
Community outreach
● Plans and implements ongoing assessment and evaluation of community needs, communicating findings and recommendations back to the Station Manager.
● Develops and implements strategies for liaising with organizations on and off campus, creating mutually beneficial relationships that promote each other’s needs.
● Coordinates and ensures attendance (in person or by volunteers) of promotional tables at targeted community events.

● Develops and implements a program plan and schedule for the station’s fundraising initiatives.
● Supports and collaborates with the Station Manager in securing sponsorship and fundraising targets.
● Develops and implements assessment and evaluation of the fundraising events, providing recommendations to the Station Manager.
● Collaborates with Station Manager to coordinate advertising sales.
● Communicates with Station Manager on a regular basis about targets and finances.
● Tracks fundraising budgets and expenses and event response rates to evaluate each event based on program objectives.
● Coordinates and oversees on and off-air fundraising and promotional events for the Station (i.e. Raise Your Voice).
● Coordinates the solicitation of co-sponsorships for CFRU events and programs.
● Solicits donations from donors to meet fundraising objectives.
● Ensures that all donations are recognized and donors are thanked in a time-sensitive manner.
● Chairs the meetings of the Fundraising Committee.

Promotions and Communications
● Develop and implements a program plan for Community Outreach communications.
○ Plan and execute promotional policies and strategies for on- and off-campus organizations.
○ Identifies and develops contacts, as well as gathers and organizes information for promotional campaigns and station programs.
○ Monitors and analyzes promotion results to determine cost effectiveness of promotion campaigns.
● Coordinates and oversees outreach and promotional communications for community organizations and events using a variety of media, including print, web (web site, social networking sites, email, lists...), and on-air (PSAs, advertisements)
● Ensures all communications (on- and off-air) comply with the station’s policies, legislation and human rights.

Training and Mentoring
● Coordinates and directs volunteers in developing and producing promotional material, using a variety of media to promote the Station including print, web (web site, social networking sites, email, lists...), and on-air (PSAs, advertisements).

Standard Duties and Responsibilities
● Contributes as a positive and innovative member of the CFRU team
● Nurtures an opportunity rich volunteer culture that optimizes the volunteer experience at CFRU.
● Ensures that volunteers are mentored and given learning opportunities in areas of responsibility at CFRU.
● Keeps transparent, easily accessed, up-to date documentation in areas of responsibility.
● Work to propose and maintain policy documents around area of responsibility (as approved reviewed by the policy committee for approval by the Board).
● Contributes to team planning, committees, special events and projects as they arise.


CFRU Radio is an employment equity employer. All qualified candidates are welcome. Preferences will be given to and applications are encouraged from people of color, Aboriginal people, people with disabilities, women and all equity-seeking individuals.

Wage is $18.72 per hour plus all the provisions under the Collective Agreement. This is a CUPE 1281 Bargaining Unit position. 35 hours per week.

How to Apply: 
Please apply by email to
Closing Date: 
Wed, 2012-01-04